Leads by Design
You don’t need to post more, chase harder, or burn out trying to “get visible.” You need a simple strategy that attracts the right leads, builds trust, and converts on autopilot.
It’s not a traffic problem. It’s a traction problem.
If you’re showing up, posting, and still hearing crickets — it’s not because your offer isn’t good. It’s because your leads are slipping through the cracks in your client journey.
Most women entrepreneurs lose leads between:
Awareness → Nobody’s seeing your value.
Curiosity → People like your content but never take action.
Engagement → You start strong, but can’t keep in touch consistently.
Decision → They disappear right before saying “yes.”
Your business deserves better. Let’s fix the leaks.
Your Lead System Should Feel Like a Map — Not a Maze
Inside Loyal by Design, you’ll follow the same 3-part framework I teach in my Leads by Design Workshop:
CREATE — Build intentional assets that attract ideal leads.
CONNECT — Build trust through personalized automation and authentic communication.
CONVERT — Turn engagement into income with consistent systems and smart strategy.
Whether you’re in your first year figuring out where to start, or you’ve already built a business, I meet you where you are… and we build from there.
The Woman Behind the Map
I’m Jennifer Mayfield — a mom, a strategist, and the creator of Loyal by Design.
I didn’t build my business because I loved marketing.
I built it because I was tired of doing everything right and still not seeing results.
After years of trial and error, I discovered that passion isn’t the problem — process is.
Now, I help women create calm, consistent systems that turn curiosity into clients and peace back into their business.
YOU’RE NOT ALONE IN THIS.
Every system, template, and workflow inside Loyal by Design was created by a coach who’s been exactly where you are — and built her freedom by mastering the art of simple, scalable systems.
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